Jordan 1 Low White University Red
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The Release of the Jordan 1 Low White
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Low White 2020 - 553558-118
The Jordan 1 Low 2020 sneakers are another take on the classic Jordan style by featuring the Chicago Bulls' team colors. Instead of being all white like the Jordan 1 Low Triple White 2020, these sneakers boast University Red on the collar padding, tongue lining, and branding on the heel. The upper is white, while the Swoosh on the side is black. The Jordan 1 Low White price started at $90 during the shoe's release, but that price continued to grow as the shoe became rarer and more shoppers sought out the pair for their collection.