Jordan 1 Retro High OG University of North Carolina PE
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The Jordan 1 TD PE Blue Release
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Retro High OG University of North Carolina PE
In a special collaboration with Travis Scott and Fragment, the Jordan Brand is releasing the Air Jordan 1 Retro High OG SP. The unique shoe features a colorway combination of Sail, Black, Military Blue, and Shy Pink. A white leather upper combines with a Military Blue toe box, heel, rubber outsole, and ankle flaps. A Cactus Jack logo can be found on the tongue. There's a stitched-up smiley face along the left heel, and the double lightning bolt emblem of Hiroshi Fujiwara is stamped onto the right heel. Travis Scott's memorable backward black Swoosh is slapped onto the side of each shoe. This new design is set for release on July 29th, 2021.
