Jordan 6 Retro Infrared 23

During the 1991 Playoffs, Jordan wore the Black/Infrared colorway. The sneakers were advertised through a series of black-and-white commercials featuring director Spike Lee as the character Mars Blackmon. One of these spots included Rock & Roll Hall of Fame musician Little Richard as a genie who turns Mars Blackmon into Michael Jordan. The NBA superstar also wore the White/Carmine colorway in a popular Gatorade commercial that introduced the "Like Mike" theme song.

Rappers and hip-hop artists have also embraced the Air Jordan 6. In 2004, Kanye West wore the Black/Infrared AJ 6 in his All Falls Down music video. Other musicians who have collaborated on the shoe include Travis Scott and Macklemore, the latter having an exclusive, limited quantity run created for friends and family that never got released at retail.